Adidas x Sneakerstudio: 50th Anniversary of the Adidas Superstar   

Description

The iconic Adidas Superstar is now over 50 years old, but it’s still the most popular trainer in the world! In close collaboration with SneakerStudio, we’ve organised a festival event to celebrate the model’s milestone anniversary.

The event was organised in the style of a ‘high school prom’ and drew on the history and heritage of the Adidas Superstar model. The entire Events Forum venue in Kraków was decorated with great attention to detail. Attendees could play basketball or a unique version of table football, whilst the corridors were lined with clothes lockers reminiscent of school lockers. The main stage was set up with state-of-the-art technology and hosted an outstanding line-up. Among the invited stars were White 2115, Young Iggy, Bovska, the Kasperczyk Brothers, Kasia Lins, KAMP! and SYNY. The event was aimed primarily at influential social media personalities and Adidas brand ambassadors, who turned out in large numbers to celebrate this anniversary. Their presence also drew crowds of fans and enthusiasts of the Superstar model.