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Description

As part of an integrated 360-degree campaign for pracuj.pl, encompassing both ATL and BTL activities, our agency carried out an exclusive mailing campaign targeted at influencers. This influencer marketing tactic, designed by Agencja Nie Do Ogarnięcia, was aimed at boosting organic reach and engagement rates on social media.

The design was based on the campaign’s key message: looking for a job on pracuj.pl is simple and easy. The contents of the box evoked a sense of relaxation and enjoyment – elements not usually associated with job hunting. An elegant, handcrafted box featuring the pracuj.pl branding contained exclusive cosmetics from a renowned Polish brand and high-quality embroidered spa textiles, perfectly in keeping with the concept of wellbeing.

The real game-changer turned out to be the musical card included in the set, which played the tune from the TV advert. This element not only ensured cross-channel consistency in the message and made the whole campaign more memorable, but also created strong audiovisual associations.

We’ve gone to great lengths to ensure a top-class unboxing experience. We’ve taken care of the entire logistics process, from packing the parcel to dispatching it to the customer’s address, maximising the campaign’s viral potential.